OpenAI 在 ChatGPT 中加入图片广告，本月起在美测试
OpenAI is sticking more ads in ChatGPT
OpenAI 将于本月晚些时候在美国开始测试图片广告，用 ChatGPT 生成图像时"初步"展示赞助商品和服务图片。该视觉广告格式与生成图像分开，不会影响 ChatGPT 提供的回答，且订阅 Plus、Pro、Enterprise 的用户不会看到广告。OpenAI 今年 2 月首次将广告引入 ChatGPT，此前仅显示公司名称、logo 和产品链接。
Emma Roth
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
OpenAI’s latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will “initially” appear when you generate images with ChatGPT, according to an announcement on Monday.
The company first brought ads to ChatGPT in February. Until now, ChatGPT’s ads only showed a company’s name, logo, and a link to its product in a “sponsored” section beneath your chat. OpenAI’s visual ad format will similarly remain separate from the image you generate and will “not influence the answers ChatGPT provides.” Ads won’t appear if you subscribe to ChatGPT’s Plus, Pro, or Enterprise plans.
OpenAI notes that it has guardrails in place to determine when a conversation is “appropriate” for ads, with the goal of keeping them out of “emotionally vulnerable, sensitive, or otherwise unsuitable contexts.” The company says it’s testing visual ads with an “initial group of advertisers,” and plans to try out new formats in the future.
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- Emma Roth
来源：The Verge · AI · theverge.com